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Stage Directions Guide to Publicity
Edited by Stephen Peithman, Stage Directions (magazine), Neil Offen, Stage Directions (magazine)
ISBN 978-0-325-00082-4 / 0-325-00082-4 / 1999 / 128pp / Paperback
Imprint: Heinemann Drama
Availability: In Stock
Grade Level: Adult
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Description |
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The key to getting people into a regional or community theatre is getting the word out about it. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? The STAGE DIRECTIONS Guide to Publicity has the answers! From photo calls to news releases, from guerrilla marketing to subscriber communications, this book has advice to cover all needs. |
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Table of Contents |
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b>Contents:
Part I: FIRST STEPS
1. Keeping On Track
Developing a Publicity Calendar
2. Good Auditions Need Good Publicity
Tips to Get the Word Out-and Actors In
Part II: WORKING WITH THE MEDIA
3. Getting Started
4. The Perfect News Release
Think Like an Editor to Get Your Message Out
5. The "Be Prepared" Letter
Let Editors Know What's Coming Their Way
6. Media Relations: Dos and Don'ts
Here's What Editors Have to Say
7. An Editor Is Not An Ad Salesperson
8. Make The Most of Public Service Announcements
9. Five Time-Wasters
They Seem Like Perfectly Logical Things to Do, but...Chris Laning
10. They Look Like Time-Wasters, But...Chris Laning
11. Media: Did You Know?
Part III: BROCHURES THAT WORK
12. How To Design a Great Season Brochure
Know Your Reader, Plan Every Inch, Keep It Simple
13. Brochures: Did You Know?
Part IV: PHOTOGRAPHS
14. Catching An Editor's Eye
Advice on How to Make Sure Your Photos Wind Up Getting Printed...Neil Offen
15. Worth a Thousand Words
Underscoring the Need for Good Photos...Stephen Peithman
16. Photographs: Did You Know?
Part V: POSTERS AND ADS
17. Posters: Are They Worth the Trouble?
Sometimes-But You Need to Know When
18. Sell Sizzle, Not Steak
When Writing Ads, Make Every Word Count
19. Creating More Effective Ads
20. Do You Know the 75/25 Rule?
In Ads, Percentages Count
21. Ads: Did You Know?
Part VI: OTHER ISSUES
22. Cyberspace Promotion
How to Push Your Theatre on the Information Superhighway...Scott Miller
23. First Get Their Attention
Why Publicity Stunts Have Their Place...Wycliffe McCracken
24. What's In A Name? Maybe An Audience
Local Personalities Make for Good Promotion
25. Getting Them There
A Good Map Will do the Trick
26. Working With Reviewers
How to Get Them on Your Side—And What to Do When Things Go Wrong
27. "Never Heard Of It"
What to Do When Your Show Isn't Well Known...Nancianne Pfister
28. Did You Know?
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